The Color Code Personality Profile, also known as The Color Code or The People Code, created by Dr. Taylor Hartman, divides personalities into four colors:
- Red (motivated by power)
- Blue (motivated by intimacy)
- White (motivated by peace)
- Yellow (motivated by fun)
Although different groups have different demographics, the general breakdown suggests that Reds comprise 25% of the population; Blues 35%; Whites 20%; and Yellows 20%.
The Color Code identifies what you do and why allowing you to gain insight into your behavior.